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7 Components Every Lead Generation Landing Page Must Have

Oktopost

Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. How do you evaluate how good your landing page is? What Is a Lead Generation Landing Page?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. It sure can. According to our research , email remains the best way to connect with customers.

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10 Best WordPress Landing Page Plugins to Boost Sales

Optinmonster

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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What is CRM retargeting and why does it matter?

Liveintent

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. To understand CRM retargeting one must first understand first-party data. First-party data has become increasingly important as third-party cookies are phased out. What is CRM data?

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Is HubSpot’s CRM Really Free?

BenchmarkONE

When it comes to HubSpot CRM, is the promise of free really too good to be true? And so it makes sense to opt for a seemingly free CRM, like HubSpot, which appears to offer a variety of helpful tools at no cost. In fact, one of the main purposes of using a CRM is so you can grow your small business. Free vs. Freemium .

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Everything You Need to Know About Landing Page Design

Hubspot

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.