B2B Digital Marketer

MARCH 28, 2024

05:09 – 06:36) Insights into creating a resilient data layer for reliable website analytics and leveraging business metrics for strategic decisions. (08:43 25:55 – 28:16) The journey of a startup’s rise through strategic advertising and product excellence, showcasing a successful B2B advertising case study. (32:26

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Engagio

MARCH 29, 2021

And when you click on its CTA and land on the ultimate destination — the landing page — what then? Again if you’re like me, if the content on the landing page is compelling enough, there’s a good chance you’ll engage in even deeper content. (A The case for personalization. A marketer’s dream.).

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

GreenRope

DECEMBER 15, 2021

When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question. Website & Landing pages. Develop a more consistent case study template & calendar for publication. CHANNEL SELECTION.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Salesforce Marketing Cloud

JUNE 14, 2023

If you haven’t already taken advantage of the AI and automation features of your customer relationship management (CRM) platform, do so. If your CRM doesn’t already have these features, ask your manager for a tech upgrade. Add case studies to help drive your point home. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. John definitely isn’t going to buy anything from their business now. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? Through personalization and intelligent automation, the right CRM empowers businesses to form stronger, longer lasting customer relationships.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Scoop.it

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Outgrow

JANUARY 11, 2021

Yet, we know of marketers who ace it and scale their businesses to new heights! Have a look at this case study on how Leads.ph 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. Discover pricing plans crafted for solo creators and businesses, here.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Ontraport is a business automation software for entrepreneurs, solopreneurs, and small businesses. Landing pages.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

SmartBug Media

SEPTEMBER 18, 2020

But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business? Do they have any case studies available? Does the agency have experience with your CMS or CRM? Put simply, some agencies work quicker than others.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Zoominfo

FEBRUARY 13, 2019

For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Segment by Company Size: In general, small businesses don’t interact with your company the same way large businesses do. They have different needs, budgets, and resources.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

ClearVoice

AUGUST 31, 2020

Due to the challenges brought by the COVID-19 pandemic, your business may have been forced to find ways to operate amidst the restrictions mandated by the government. However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

SmartBug Media

DECEMBER 10, 2020

In fact, it is estimated that 85 percent of small organizations will invest in SaaS this year, bringing the total size of the public SaaS market in 2020 to $157 billion. I’ve seen firsthand how HubSpot can help empower SaaS companies, small or global, to grow their bottom line in the most effective—and cost efficient—way possible.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine.

Hubspot 75

Hubspot Cost Google Process 75

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Bottom funnel: The potent, high-converting stuff.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. Depending on the type of business, you need to have a specific approach to build brand awareness. It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Use gated content.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Ranking 52

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. In it, he advises: “Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Example: AdEspresso.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

PureB2B

AUGUST 19, 2018

Draft follow-ups in advance and send them automatically through your CRM. Then, create landing pages full of educational content to continue nurturing these leads. Landing pages need CTAs as well, but don’t be too aggressive since they still may not be ready to make that final purchase decision.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

The ABM Agency

APRIL 21, 2023

An ICP outlines the characteristics of your perfect customer, helping you focus on accounts that are most likely to convert and bring value to your business. Company Size: Consider whether small businesses or large enterprises are more likely to benefit from what you offer.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Hubspot

NOVEMBER 10, 2016

According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. To improve client retention and ROI, there are three core sales support packages every agency can offer: sales and marketing alignment, CRM implementation, and sales enablement. 2) CRM Implementation.

Paid Search Agency 68

Paid Search Agency Work Management Marketing Management Advertising Agencies 68

Pam Didner

SEPTEMBER 16, 2020

Get the VP of sales’ buy-in and identify team members from both sides to form a task force or a virtual team, since many small projects start with some forms of a task force. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM. Understand the sales plan and key imperatives for the year.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Albacross

OCTOBER 16, 2018

If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page? Here’s an example of what a lead capture page looks like: Image Source.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Ranking Lead Scoring 63

The ABM Agency

JANUARY 8, 2021

Search engine optimization (SEO) is a marketing tactic that increases organic website traffic by optimizing websites and web pages to appear more frequently during relevant searches. Usability : Your website and web pages load quickly and function seamlessly on all devices. So what exactly does “E-A-T” stand for? Who Needs B2B SEO?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Get more backlinks to pages with embedded videos. There are nine key ones that every business should consider making. Case study videos (a.k.a.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. The answers to all of these will vary from organization to organization, based on your larger goals as a business and other tactics for achieving them.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

PureB2B

AUGUST 19, 2018

Draft follow-ups in advance and send them automatically through your CRM. Then, create landing pages full of educational content to continue nurturing these leads. Landing pages need CTAs as well, but don’t be too aggressive since they still may not be ready to make that final purchase decision.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Curious how a deminar can drive revenue for your business? How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Sharpspring

JULY 7, 2020

Through a good CRM program, businesses can collect valuable customer data that can enhance segmentation. According to the study, Apple users tend to spend more money on vacations, hence the higher-priced search results. Just sending out small discounts with a welcome email may not be enough. Tip #6: Optimize Your Website.

Segmentation 59

Segmentation Tips Buyer Personas Customer Satisfaction 59

accelerate agency

APRIL 12, 2023

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. That’s a lot of competition!

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Parse.ly

JULY 21, 2022

Businesses that invest in content marketing reap the benefits. B2B content marketing can be a sustainable source of growth for your business. Klaviyo created a whole marketing campaign around the guide, including a landing page. Marketers need to understand how they can use this booming channel to grow their business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Leadspace

AUGUST 9, 2019

Though a growing number of businesses have begun exploring account-based marketing best practices for small-to-mid-sized businesses , most organizations today focus on enterprise accounts primarily because the potential deal size from larger corporate entities can be a game-changer for your business.

Account Based Marketing 59

Account Based Marketing Enterprise Management Practices Work Management 59

Marketing Insider Group

JANUARY 5, 2015

If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Martech Advisor

DECEMBER 3, 2019

The importance of email marketing is an established fact among marketers and business leaders. Companies are realizing the importance of investing in an email software, with reports suggesting that around 49% of businesses use some form of email automation. 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Directive Agency

MAY 10, 2019

With this A/B testing software, marketing teams are empowered to test changes to web pages without having to change the real code that currently resides there. This provides intrinsic value as teams can measure results stemming from page variants to that of the original page’s results. One such example is Google Optimize.

Paid Search Agency 70

Paid Search Agency Advertising Agencies B2B Marketing Video Marketing 70

Albacross

OCTOBER 16, 2018

If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page? Here’s an example of what a lead capture page looks like: Image Source.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Ranking Lead Scoring 40

Strategic-IC

JULY 28, 2021

It then evolved into One-to-few ABM (also called ABM Lite) which saw accounts ‘clustered’ into small groups of accounts that exhibited similar characteristics (and could therefore be grouped) - be they sector, industry, business challenges, etc. Which key ‘trigger’ pages are they visiting? What content are they engaged with??.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

GreenRope

MARCH 8, 2016

Reviewing how-tos, case studies, select vendors, etc. Analyst reports, eBooks, editorial content, educational content, landing pages, social media posts, contributed articles (thought leadership pieces). Brent is a small business owner looking for a small business operating system.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40