Only B2B

AUGUST 21, 2023

In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge. CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. The advent of CRM, Sales Automation, and Marketing Automation has produced voluminous data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Adobe Experience Cloud Blog

OCTOBER 9, 2018

As CMOs struggle to quantify and communicate the value of marketing, it also creates a credibility gap with their superiors. How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? Source: Lori Wizdo, Forrester Research. So what’s the answer? Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Content4Demand

SEPTEMBER 24, 2021

Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing addresses changes in B2B buyer behavior. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 106

Martech

DECEMBER 8, 2021

There’s also little reason to believe that the trend will be reversed once more in-person meetings become possible. Other data, this from a study conducted by Heinz Marketing for Integrate, suggests that 60% of B2B marketers are not confident in their current strategy, technology or team structure. Why it’s hot.

Account Based Marketing 76

Account Based Marketing Buy Process Marketing Automation Services 76

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. But they’re still using an event platform to help with things like event marketing, registration, onsite check-in and badging, engagement, and post-event follow-up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Litmus

OCTOBER 1, 2018

If they talk about “marketing automation,” “sales,” and “customers,” then they lean toward serving B2B companies. Some ESPs are focused on cross-channel marketing, while others are focused exclusively on email. Some ESPs are part of a CRM suite, while others are focused on working with third-party CRM suites.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. Could there be a correlation here also? Is Technology The Answer?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Martech

MARCH 10, 2022

Automation. The power of ABM is due to the advantages of digital marketing; automating data collection and connection enables the customization of interactions with those customers. It also allows B2B marketers to reach large volumes of customers with greater precision and personalization. Programmatic and tech.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Madison Logic

JANUARY 18, 2023

You may think you know what buying groups are looking for and what they care about, but here are some trends to pay attention to: . Supplement these insights with first-party data from your CRM and marketing automation solution to understand what content they need to progress. Where are they in the buying journey? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Valasys

OCTOBER 9, 2019

The results of the survey on the 8 th of October 2019 & just a week prior Engagio had announced new solutions to integrate the endeavors of the marketing & sales departments to win new businesses & drive better customer engagement & growth in the number of prospects.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Full Circle Insights

SEPTEMBER 12, 2022

Not only does it take substantial resources to implement new tools and align marketing and sales teams for a new growth strategy, but it can also take a lot of time and effort to generate personalized campaigns for high-value accounts. Despite the effort, there’s no question that ABM is worthwhile.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Lead management.

Marketing Automation Services 125

Marketing Automation Services Enterprise Management Work Management Marketing Management 125

Launch Marketing

MAY 8, 2018

As CEO of Launch Marketing Christa Tuttle discussed, it’s important for B2B organizations to examine their marketing core and identify critical needs, including a robust customer relationship management (CRM) solution and a marketing automation solution. Content management system (CMS) based website.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. Using marketing automation tools to send the right content to the right people at the optimal time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Allocadia

SEPTEMBER 16, 2019

” – Forrester Data: Marketing Automation Technology Forecast. We’re giving marketers the ability to work with speed and agility, to continuously optimize and maximize their business impact. We know improving the way companies Run marketing also improves their marketers’ experience.

Planning 45

Planning Enterprise Management Paid Search Agency Work Management 45

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. This trend isn’t changing anytime soon. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies. Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. If a landing page creates immediate results, conversion optimization lets you show your clients a delightful ROI graph that trends ever upward. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

MARCH 21, 2023

It all increases friction between sales and marketing — two teams who, now more than ever, need to work in lockstep. A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Leadspace

DECEMBER 15, 2020

According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. Facilitate better marketing automation. It integrates with your CRM, Marketing Automation, Website, and Ad platforms to ensure you can execute the omnichannel experience your B2B customers want. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. Marketing Automation Technology Sells More Hot Tubs.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Hubspot

SEPTEMBER 13, 2023

It’s made by analyzing historical sales data, identifying patterns and trends, and using that to predict the revenue they’ll generate in the near future. The projection will also help you identify seasonal trends and other changes in the industry, so you can hire freelancers or temporary staff when you need to.

Top of Funnel 60

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 60

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). Is Marketing Too Busy? They do if they are.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100