Remove CRM Remove Facebook Remove Privacy Remove Youtube
article thumbnail

What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?

Engagio

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). Watch on YouTube ). CCPA stands for California Consumer Privacy Act.

Privacy 71
article thumbnail

Why we care about adtech: The complete guide

Martech

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. People-centric marketing. And Meta isn’t far behind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

article thumbnail

10 Best B2B Webinar Platforms for 2021

Oktopost

It’s even better if the software lets you sync or export the data into your CRM. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Webinars can be pushed to YouTube or Facebook Live. Streaming via Facebook or YouTube Live.

article thumbnail

Email Marketing Summit Australia: 2020 Highlights

Vision6

There are many channels out there to consider, but here’s a couple to get started: Facebook messenger WhatsApp Slack Onsite chat and bots. KAT’S KEY TAKEAWAY: CRM + CHAT = PERSONALISED, HELPFUL, AUTHENTIC CONVERSATIONS AT SCALE. Data Privacy Landscape 2020: What Marketers Need to Know to Stay Compliant. What to do.

article thumbnail

What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. This advertising method exploits the mass reach of trusted platforms like Facebook, YouTube, Google, and others. What Is First-Party Data?

article thumbnail

Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. Executives at Meta said Apple’s privacy changes alone could cost the company $10 billion in revenue.