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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” eMarketer ). eMarketer ). eMarketer ).

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Salesforce.com. Future trends.

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. eMarketer reports that “US B2Bs will spend $8.14 billion on digital ads this year, up 22.6%

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

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Where unicorns come from — feeder roles for marketing technologists

chiefmartech

Web and Email Marketing Specialist. eMarketing Specialist. Digital Marketing Strategist. eMarketing Manager – CRM. SVP of Operations/Digital Marketing. Head of Digital Marketing/eCommerce. IS Digital Marketing Project Manager. E-commerce & Online marketing manager.

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B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

markempa

« Participate in MarketingSherpas IT Marketing Metrics Survey | Main | MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! » Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database.