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SendX
DECEMBER 7, 2020
For you, it might be one, some, or all of these. For instance, if your engagement rates are low, the average open rate for all industries in 2019 was 22.15% ( SuperOffice.com , 2020), it's most likely because of one of the following reasons. Your subject line isn't resonating with your audience.
Martech
MARCH 19, 2024
“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. trillion in annual global productivity.
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Litmus
SEPTEMBER 19, 2022
By pulling data to automatically generate email variations from one HTML tag, marketers can create one-to-one, individualized subscriber experiences. Now, email marketers can highlight products, services, and content to personalize content for each subscriber based on: Products or similar content viewed.
ANNUITAS
OCTOBER 27, 2023
It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.
Liveintent
NOVEMBER 15, 2021
It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. This seed list can come from your CRM or any other data warehouse. All you have to do is upload that list into LiveIntent’s Audience Manager, and we take it from there.
Oktopost
JULY 15, 2020
A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. To stand out in the world’s most popular professional network, you’ll need to leverage all of the available tools and best practices. On LinkedIn, you can publish, test, and refine every layer of your funnel.
SmartBug Media
APRIL 27, 2023
These experts shared their paid media expertise to educate marketers on how to prepare for a cookieless future by answering five main questions. Birky goes on, “I would say, though, where you most commonly see this second-party data in use would be between B2C companies where they are sharing consumer information from one brand to another.”
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