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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

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What is CRM?

Spiralytics

One of the most significant tools most companies now deploy in their marketing efforts is Customer Relationship Management (CRM). But what is CRM, and how does it help organizations market themselves? What is Customer Relationship Management (CRM)? Before knowing its ins and outs, understanding the CRM definition is a must.

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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

While you don’t need lead enrichment tools to implement lead scoring, they can make it easier to gather and populate your records with clean, verified data about your prospects’ demographics and firmographics. And the more data you have, the more effective your lead scoring will be. Lead scoring is a type of segmentation.

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Creating a Personalized Experience Using CRM Data

Litmus

Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! Demographic information based personalization. The post Creating a Personalized Experience Using CRM Data appeared first on Litmus.

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Getting Started With Your CRM

Ontraport

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. What do you do next? Importing contacts.

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CRM vs. Marketing Automation

Sharpspring

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. Many people assume CRM and marketing automation are interchangeable, but it’s important to distinguish what each concept entails.

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What Makes a Good CRM for Sales Leads?

Valasys

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. What is a CRM?