Why You Should Send Your CRM Your Product’s Usage Data
InsightSquared
FEBRUARY 27, 2018
Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. That’s far, far different than website activity.
Let's personalize your content