Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Heinz Marketing

JANUARY 18, 2020

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level. Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? Thanks, Mark Kilens.

Lead Ranking 64

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 64

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Telly Award Winners Tell Great Stories.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

Contently

OCTOBER 11, 2019

Today’s patients need personalized advice and access to helpful resources. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. You need someone accessible, prompt, and trustworthy.

Creativity 167

Creativity Examples Content Marketing Planning 167

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Personalization. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Any intelligent person can sit down and make lists. 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. No problem!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 9, 2018

Personalized videos. Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Download a resource?

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Valasys

MAY 9, 2024

To excel in digital marketing , professionals need a blend of technical skills, creativity, and strategic thinking. Moreover, creativity is essential for developing innovative campaigns that resonate with the target audience and set brands apart from their competitors. What are the Key Skills Required for Digital Marketing?

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Vidyard

FEBRUARY 15, 2022

KITCHENER, Ontario – February 15, 2022 – Vidyard , the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. Most importantly, they demonstrated how to use video in creative new ways to stand out from the noise and generate better business results.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 114

Creativity Barriers Social Media Deliverability 114

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. 6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. .

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Rather than simply state the challenges or pain points of your buyer, create a narrative that walks the buyer through a hypothetical day using a person who matches your target persona. Video is an excellent medium to explain or demonstrate a process. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Biznology

DECEMBER 31, 2018

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Planning: Focus on the Four E’s of Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? But hey, you have tech skills.

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Let’s dive in! Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. What is a Demo Video?

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Share The Stories Of Your Staff.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52