KoMarketing Associates

NOVEMBER 25, 2014

Somewhere between those that barely get recognition and the most influential , there are effective social media contributors having an impact on the organizations they represent everyday. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Creativity.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Social media cannot be effective without a foundation built from B2B content marketing initiatives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

OCTOBER 9, 2018

This idea behind the book is that you (or your team) are able to accomplish an entire year’s worth of work broken down into just 12 weeks, or one quarter. Essentially, the book is a useful primer into figuring out how to use time blocking and proper schedule organization in order to get more done. Competitor Research Tools.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

APRIL 9, 2019

organize your keywords into ad groups more effectively. You can pick up ideas for ad creative testing and creation, and it will show you which countries your competitors are advertising in. For lead generation marketers, just enter the value of a lead where the tool asks for Average Order Value. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 1, 2017

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. ” What methods, aside from video, are marketers turning to in order to get their clients’ brand message across? “We There is a general consensus that video advertising delivers value for brands.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Both of these location targeting methods allow marketers to set the bid adjustment with a ratio of 1 to 10 in order to increase the bids for a particular location.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Both of these location targeting methods allow marketers to set the bid adjustment with a ratio of 1 to 10 in order to increase the bids for a particular location.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Most marketers do.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MARCH 22, 2016

The following is a list of quick, easy ways to overcome some of the leading challenges of content marketing: #1: How do you create effective content with little time to spare? I found the responses relating to content marketing time management to be particularly helpful when thinking about how to make client content programs most effective.

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

JULY 12, 2018

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Creative campaigns might be easier to create and the ability to produce revenue completely online (often without having to go through a salesperson first) definitely makes digital marketing more appealing.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

APRIL 18, 2014

Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing campaigns. Demand Generation Search Engine Marketing Blog B2B Marketing b2c vs b2b'

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

NOVEMBER 20, 2013

I recently returned to work after essentially living on another planet for three months (i.e., The best way to tell an effective content marketing story is to know who you’re writing it for. This is a topic that’s discussed at length in creative writing classes. But don’t let this stop your creative juices from flowing!

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

KoMarketing Associates

JUNE 10, 2013

Let’s look at a few ideas about how this might work: Plan Your Menu. The same holds true for effective content marketing campaigns. By keeping a log of ideas for future blog posts or articles, you can maintain a steady flow of creative inspiration coming your way at all times. Let Your Ideas Simmer.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

KoMarketing Associates

APRIL 14, 2016

A number of reputable virtual marketing companies exist to serve as an extra pair of hands to companies in need of creative and digital services. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Did the provider ask intelligent questions to inform his work? Was it delivered on time?

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2014

As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. Must agree with @dmscott –> "FEAR is the biggest barrier to making #inbound marketing work." Yet we still believe this type of communication strategy will work in B2B marketing.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 20, 2018

Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. You worked really hard to get those people to come to your site. And it is exceptionally effective. The traditional way for retargeting to work is that you place a pixel (a tracking pixel) on your site.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

FEBRUARY 4, 2020

But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. He could choose any object to be his head, so he chose a jack o’ lantern because it was scary: portraying the perfect image for his brand and to maximize the effect on his audience. Headless eCommerce follows the same idea.

eCommerce 157

eCommerce Enterprise Management B2B Marketing Work Management 157

KoMarketing Associates

APRIL 12, 2018

The hallmark of a successful agile program is that your team is able to produce high-quality content that delivers results more effectively and efficiently. It’s important to make sure your team understands the program objectives to ensure they’re working toward them with every asset produced. Efficient and effective.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

KoMarketing Associates

JUNE 20, 2019

So, how do we ramp up the effectiveness of B2B marketing? B2B link-building strategies that really work. Below, you’ll find a list of strategies that I’ve found especially effective when it comes to acquiring links for B2B businesses. Yes, standard email outreach templates don’t work because they’re overused.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

AUGUST 13, 2015

Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen. Yes, this is a creative writing book , but hear me out. In addition, reading regularly and writing creatively has also been shown to improve memory and vocabulary. . Work Flowy. Content Marketing Tools. Related Posts.

Budget Programs 120

Budget Programs B2B Marketing Tools Content Marketing 120

KoMarketing Associates

NOVEMBER 5, 2015

(Note: These ads require the assistance of the Instagram sales team, along with setting up an Insertion Order.). Using an image that has the ability to turn heads is a must in order to be successful on Instagram. It is important to keep in mind, however, that the targeting options Facebook is known for also work for Instagram.

Advertisements 120

Advertisements Advertising Mobile Advertising B2B 120

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. Usually in technology, it’s a lot more acceptable to have more colorful or creative branding, designed to influence impact or organizational values.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 9, 2018

You get creative. Keeping your delivery and tweet schedule consistent doesn’t have to mean more content, it can mean pushing your content out in different ways in order to keep the conversation going. In fact, there are several creative ways to tweet out one blog post in a meaningful way – you just have to take the time to find them.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

KoMarketing Associates

AUGUST 19, 2014

As a writer, I’m of the mind that being right-brained is critical to the job (I’m not saying this just because my math skills are limited to basic arithmetic, but also because good writing involves a flair for the creativity). 9) What sort of measurement criteria do you use to evaluate content marketing effectiveness? Not so much.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

MARCH 12, 2015

And in Holger Schulze’s 2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. Publications / Written Works. The profile has enabled me to highlight my expertise in order to build credibility as an author. Outlined publications and project work.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

NOVEMBER 13, 2014

Evernote serves as a digital work space that has the ability to live across multiple devices, keeping valuable information readily available with the click of a button. Why We Are Thankful: Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.).

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

MARCH 15, 2018

Comments will show up on your screen so you can answer them in real time, or work with a colleague who can monitor the chat box as you’re streaming. Think about it—would a potential prospect decide to work with a company who has a useful YouTube channel like Sappi, or a company with barely any online presence at all? Virtual Reality.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

JULY 25, 2017

We asked some of our favorite digital marketing experts their thoughts on how creativity has influenced their campaigns and what they have done to make B2B marketing more engaging with their audience. Have you used “out of the box” creative tactics (quizzes, games, memes) to make b2b campaigns more exciting? JORDAN: Infographics.

B2B 152

B2B Linkbait Advertising Agencies Work Management 152