Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+.

Trends 53

Trends Video Marketing CPO Allocation 53

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. It’s not a traditional media company… We don’t write the news that people read on the platform. For years, Facebook has denied that it’s a media company.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. And at least you’re not tasked with writing 5000 hyper-personalized messages. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Lenny's Newsletter

AUGUST 15, 2023

’ And that’s when it was like, no, but I’ll start writing code. Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. I thought you were going to do other things with your life. That was the validation process for us.

Validation 52

Validation Startups CPO B2B 52

Hubspot

JANUARY 11, 2013

Now I'm going to use the Shape tool to add small, rounded rectangles under each social media icon to write the respective icon's name. Here I'll write "Poll," and make the text white. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. Pretty cool, huh?

Template 28

Template Branding Brand Identity CPO 28

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney. That’s insane.

Startups 52

Startups Work Management CPO Enterprise Management 52

Tomorrow People

FEBRUARY 27, 2018

Ah, writing. Who writes the content? While writers will love your insights, they’ll be less keen on you writing or rewriting vast chunks of copy yourself. If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. It’s a mix.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

Hubspot

NOVEMBER 7, 2018

Video scriptwriting is much different than any other type of writing. Remember the emotional experience you want to convey, and weave that into your writing. We also recommend writing scripts in Google Docs for easy collaboration with other team members. Start with your big idea (as defined above) and work from there.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. When not writing for Fast Company , Kevin develops strategies at Moveo to turn client businesses into fast brands. Follow Michael on Twitter @BrennerMichael and Facebook. Christopher Burgess – @burgessct.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100