Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Seismic

OCTOBER 24, 2023

We invested more in our customer success, research, and development efforts to ensure that our teams have the resources they need to help customers drive transformation and hit growth goals. Shola Richards Keynote Speaker and CEO of Go Together Global Shola isn’t the only person to experience a stressful or traumatic event.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Last week, I joined Verint’s analyst days event in the Washington D.C The event provided an opportunity for many insightful conversations with company executives and customers.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

SendX

NOVEMBER 8, 2019

Research suggests you should be using no more than 24 characters and three to five words. Every year, the lightbulb community flocks to LightBulbCon , the industry’s must-attend networking event. So there’d be little point in sending any emails for the duration of the event. In terms of length, brevity is your friend.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

ClickZ

OCTOBER 27, 2020

Jon Miller is the CPO at Demandbase. He notes that one of the biggest shifts for B2B marketers is the canceling of events since the pandemic started. B2B marketers typically spend a lot of their budget on events. That’s obviously had to change.”. That’s obviously had to change.”.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Martech Advisor

NOVEMBER 7, 2019

But it took SugarCRM’s Connection event in late September to introduce a concept (and product called Sugar Discover) that both makes a bunch of sense and makes you wonder why I hadn’t heard any other companies talking about it and incorporating it into their platform. So were chatbots and voice assistants.

CRM 46

CRM CPO Intent Acquisitions 46

Hubspot

NOVEMBER 7, 2018

They typically air on low-numbered channels (like 3 or 10) and feature local news, events, and more. Broadcast TV spot can either be extremely expensive or pretty reasonable, depending on the program or event. You can ask the network for Nielsen data to help with your research. Advertising on Local TV. TV Advertising in 2018.

Paid Search Agency 67

Paid Search Agency Cost Per Thousand Ads Cable 67