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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). 3x startup guy, advisor, board member.

Twitter 100