How to identify your ideal customer profile (ICP)
Lenny's Newsletter
AUGUST 29, 2023
of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney.
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