GA4 and Google Ads: What B2B Marketers Need to Know
KoMarketing Associates
OCTOBER 12, 2022
There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns.
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