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Accurate keywords are essential in contextual targeting

illumin

Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. Follow @illuminHQ

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

From which promotions yield the greatest engagement to the demographics of your social media audience, you can use these insights to further refine your organic social strategy. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. The best platforms for paid social ads.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Productivity Tip: You can schedule your posts for all your best times way ahead using social media scheduling tools. Yes, you heard that right! Where to Track It?

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5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets

Valasys

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn.

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How to Get Started with LinkedIn Ads

Sprout Social

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.