Contently

MARCH 9, 2018

If the prototypical example of influencer marketing exists, this is it. By now, most consumers are well acquainted with influencer marketing. Celebrities write #ad to disclose a paid post, and YouTube vloggers receive a portion of the sales from products linked to their videos. BALMAINBEATS @Balmain @BeatsByDre #ad.

B2B Marketing 168

B2B Marketing Paid Search Agency Advertising Agencies B2B 168

markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Of course, we have a cool little owl. It’s a pleasure to be on the show.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to discuss the keys to building a successful content strategy. The content tilt. The content tilt. Now comes the content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. we didn’t promise to cover all the marketing things and please all the marketing people.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. we didn’t promise to cover all the marketing things and please all the marketing people.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Referral Rock

NOVEMBER 18, 2019

” The five groupings are aligned with your customer lifecycle stages and were created to help marketers identify where they should focus their time to optimize their marketing and sales efforts. “It’s After all, he struggled with growth at first himself. or as an enthusiastic pirate would say, “AARRR!”

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Highlighting unique selling points or sharing educational content is key.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. You have more SDRs than marketers with a predominantly self-serve motion.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. And that’s partially because it’s incredibly misunderstood.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

MKT1

JUNE 16, 2022

So, you probably have too many SDRs and not enough marketers. While this post may be slightly one-sided because I am a marketer, I feel strongly that having a large SDR team and a small marketing team is a highly ineffective way to build a B2B business. Marketers improve the efficiency of your SDRs.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. That’s invaluable. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

SEPTEMBER 14, 2020

Traditionally, an e-com or financial site will use multiple platforms to document and detail financial reporting, inventory management and media spend – however we consolidated this under one roof through the ‘Best’ use of data. The building society wanted to expand their marketing share by attracting: .

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

MKT1

AUGUST 7, 2023

. 🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. They’ll be true partners and a pleasure to work with.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Relying solely on paid marketing campaigns. Predictive Marketing and the Future of AI. About our host: .

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Moz

FEBRUARY 20, 2020

Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. I could have done IKEA, which is sort of a low market brand for everybody. Video Transcription. Again, not kind of the match.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Ranking 81

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. MUV (Monthly Unique Visitors) Where this KPI helps is as a good measure of how well your marketing efforts are working. You can boost signups by providing helpful and educational content.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. MUV (Monthly Unique Visitors) Where this KPI helps is as a good measure of how well your marketing efforts are working. You can boost signups by providing helpful and educational content.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. . Where this KPI helps is as a good measure of how well your marketing efforts are working. You can boost signups by providing helpful and educational content. . MUV (Monthly Unique Visitors). Traffic ROI .

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

MKT1

FEBRUARY 23, 2022

This newsletter shares our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. Opportunities for marketers: Open roles and an invite to MKT1 event on navigating marketing comp. After all, it’s still a candidate's market.

Advertising Benchmark 52

Advertising Benchmark Startups Marketing Analytics Tools Work Management 52

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? HubSpot Marketing Hub. Well, first off, you need a website.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Optinmonster

FEBRUARY 27, 2024

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. If you aren’t aware of what growth hacking tools are and why you should use them, here’s a quick overview. What Are Growth Hacking Tools? It’s hard to create a marketing funnel that flows smoothly from start to finish.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85