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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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3 Actionable Strategies for Marketing to the Technology Sector

The Lead Agency

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

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How to Socialize an Event

Hubspot

8) Display the tweet stream. There are services that display the tweets that contain a hashtag in real time. Displaying these tweets encourages more interaction and use of your hashtag. For some people this is like seeing their picture on the big display in Times Square -- they’ll find it irresistible.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

Of course, the Internet has changed a lot since then. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). . Email marketing (outbound, lead nurturing, customer communications).

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Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

How Do You Integrate Your Offline and Online Marketing? With some inbound wisdom of course! On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Mrs. Fields.

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5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

And, of course, this doesn’t represent the many social media posts, internal communications mentions, newsletter emails, blog posts, event invitations and other communications efforts that have come with this topic over the course of this content’s lifespan.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. 4) Craft Your Key Messages Your next task is to come up with a compelling marketing message that tells your audience what you want them to do and how they’ll benefit from doing it.