Customer Experience Matrix

AUGUST 26, 2010

Summary: DataMentors has launched a low-cost marketing database product with limited functionality. Pricing is $2,000 per month, probably less than half what most marketing automation vendors charge for a 100,000 name installation. It's an interesting test of what marketers really want. Did I just write quarterly updates?

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

AUGUST 12, 2010

What really matters is that they have a free offering, which implies two things about the system itself: - they can provide fully automated, instant provisioning, which means their technology is sophisticated and their operating costs are low. - This greatly lowers entry costs by asking users to start with a smaller, simpler set of tasks.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

OCTOBER 16, 2017

It can import ad costs and ingest offline purchases to use in measuring results. One definite advantage of Wizaly is price: at $5,000 to $15,000 per month, it is generally cheaper than better-known competitors. Pricing is based on traffic monitored and data stored.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Customer Experience Matrix

NOVEMBER 29, 2007

This has left me looking for other ways to provide that service, preferably at a low cost. A half-day of consulting might cost $1,000, which is not bad at all when you consider that the software itself is free. Everything is priced on a per use basis. One intriguing alternative is Infosolve Technologies.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

MAY 22, 2018

It’s just what these things cost these days. It would also nicely skirt the pricing problems that come from trying to make enterprise software affordable to smaller firms without cutting prices to large enterprises. Owler estimates that Magento had $125 million revenue, which would mean that Adobe paid 13x revenue.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

NOVEMBER 6, 2017

Pricing for TrenDemon starts at $800 per month. The system uses this data to calculate the cost of different types of click types, which it combines to create a “true” cost per action for each ad purchase. It compares this with the clients’ target cost per actions to determine where they are over- or under-investing.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** One possible inference is that Infusionsoft would need a much lower-priced offering to reach that many customers. Whether it’s realistic is another question.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

APRIL 21, 2016

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. It will officially run on Viya once Viya is released.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

OCTOBER 11, 2011

So the news here is price. In other words, this is a price cut. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 19, 2017

So airlines do need to make customer dignity a priority, even at the occasional cost of operational efficiency. Otherwise, as the United incident so clearly illustrates, the brand (and stock price) will suffer.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

APRIL 15, 2014

Let’s say your business strategy is to be a low cost provider. In this case, the goal of your tech strategy is always the same: “to deliver customer intimacy at low cost”. But the method could be “through extensive automation”, “through low labor cost via outsourcing”, or “through limiting services provided”.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

MAY 11, 2019

The others are people with enough power and money that they can easily afford the cost of privacy-enhanced alternatives. I’d think most of the solutions are based on software that costs next to nothing to run for everyone once it’s built.” “I Many live off the grid doing things crafting Faraday cage handbags. Jamie was puzzled.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

JANUARY 10, 2012

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2011

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later). Let’s start with the servicing costs.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 2, 2015

The company’s other differentiator is a seriously aggressive pricing model. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas. This starts at $4 per month (you read that right) for up to 500 names in the database.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 30, 2016

Pricing depends on the number of users and profiles managed but not the number of sources or data volume. A system with 10 million profiles might cost $250,000 to $300,000 per year. The data is also available to external systems via real-time API calls. The company was founded in 2011 and released its product several years later.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 28, 2015

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Model Factory is targeted at firms whose large needs can’t be met at an acceptable cost by traditional modeling technologies. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage).

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

DECEMBER 6, 2011

I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site. The problem with services is simple: you won’t use them until you’ve already bought the product.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 6, 2014

What those businesses do care about are easy deployment and low cost. BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume. The system has several dozen clients.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2016

Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes. This has let them assemble data across multiple systems in ways that would otherwise have been impossible or hugely expensive.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

OCTOBER 10, 2012

It’s no wonder that B2B marketing automation vendors avoided the issue by piggybacking on the Salesforce.com structure: otherwise, the cost and complexity of building a separate database would have severely limited their growth. Pricing is based on the system edition and number of records (unique individuals and companies).

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2018

This helps to reduce the time and cost of implementation. Pricing reflects this, tending to be "in the six or seven figures" according the company and being based on input volume, types of connected systems, and license model (term or perpetual, SaaS, on-premise, or hybrid). standard data model.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Small businesses constantly cite cost as a major roadblock to adoption. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

OCTOBER 14, 2016

Datorama’s extensive use of machine learning lets it speed up the marketing analytics process while reducing the cost. Pricing is also non-trivial: a small company will pay in the five figures for a year’s service and a large company's bill could reach into seven figures. But this is still not a push-button solution.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

JULY 25, 2009

But this will soon change, bringing lower prices and better systems as a result. These have important technical and cost implications, but they aren't relevant to this post. SaaS Systems Will Bring Lower Costs and Better Products This can only be good news for consumer marketers. demand generation) systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 19, 2016

This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. Pricing for OneSpot starts north of $100,000 for an annual contract. The company had been doing this and programmatic ad buying since its start in 2012.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

FEBRUARY 6, 2014

Each reported thousands of freemium sign-ups that converted to paid accounts at a reasonable rate – “reasonable” being defined as an acceptable cost per new customer when the cost of the freemium accounts was included. Obviously it needs to be a product that’s easy to learn and use, so training and support costs are kept at a minimum.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

OCTOBER 18, 2011

This accounts for most of the work and most of the cost. This is frustrating for consumer marketers, who see the huge variety, slick features, and attractive pricing of the B2B systems. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model. B2C deployments are easier.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 30, 2014

But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. It''s perfectly logical: that might be the best way to reduce long-term cost of ownership.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

OCTOBER 1, 2014

Once a campaign is built, users can save it to a shopping cart where V12 shows the cost. Reports include campaign quantities and responses, allow users to drill down to individual responders, and can calculate a simple Return on Investment based on actual costs and user-provided assumptions for response value.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120