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7 steps to make sure you’re getting everything from your marketing software

Martech

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Thanks to technology and artificial intelligence (AI) , you can now more quickly and efficiently capture this knowledge and share it across your team. Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. Cost savings. So where do you start?

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What Is Good Customer Service?

Salesforce Marketing Cloud

The customer reaches out on their preferred customer service channel – voice, video, email, chat, or even self-service option like a customer portal. It’s more cost-effective to keep an existing customer than recruit a new one. That’s a pain point, because you need well-trained agents to deliver outstanding service.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Access to new markets. See how it works What is channel sales? Distributors.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

That’s why an employee self-service system is a great way to empower your people while keeping costs low. Reduce costs and improve efficiency by having your employees find answers on their own with a seamless employee self-service experience. Let’s take a closer look at how self-service portals work for employees.

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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. In early March, HubSpot announced a new tool that leverages AI functionality within their platform, useful for portal research, market research, writing copy and more.

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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce Marketing Cloud

That puts pressure on retailers who must entice and delight customers while managing their expectations and complaints, efficiently and seamlessly. According to recent Salesforce research, 62% of service professionals say all departments, including service, sales, and marketing, use the same CRM.