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What Video Metrics Really Matter?

Heinz Marketing

PAID: CPMCost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Basically, every one thousand people that your video appears to on their feed, YouTube will charge you a set price. Simple as that.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Advertisers risk bombarding viewers with repetitive ads without adequate controls, leading to ad fatigue and diminishing investment returns. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). The good news?

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[IAB Report] Publisher Profitability: Thinking Beyond CPM

Outbrain

Throughout the process, many are finding that shifting focus to the consumer journey is leading to incremental gains. We’ve doubled down on innovative audience categorization technology, new targeting features, and optimization layers that hone in on measurable results tied to the value of audience loyalty. We’d love to help !

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Another efficient way of accessing your engagement metrics is with SocialPilot’s Facebook analytics feature. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Did you know that impression can also lead to conversion? Yes, you heard that right!

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What’s Trending in Marketing for October 2019

Stevens & Tate

With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. Unfortunately, many businesses focus heavily on sending new leads to their homepage, which can actually be a mistake. What is CPM Advertising and Should You Use It?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

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The Ultimate Guide to PPC

Hubspot

When done right, PPC can earn you quality leads. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). It’s most commonly used for paid social and display ads.