The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. 5000 Fastest-Growing Private Companies in America Annual List. 233 in the Inc.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper. What is demand generation? Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Demos : Number of MQLs that sign up for a scheduled demo. Account penetration percentage.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Lay it all on the table.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Metadata

APRIL 9, 2024

Demand generation. They’ve walked 10 miles in their shoes—they understand all of the pressures, demands, and internal obstacles marketers need to overcome in order to run best-in-class campaigns. And no, I don’t mean more leads or demo requests from qualified prospects (although those are solid underlying objectives).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

The Point

JUNE 20, 2018

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? Target account campaigns. In most cases, the answer is no. Cross-sell/upsell to existing customers. Call it ABM-y Customer Marketing.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. In the simplest of terms, the offer is what your target audience gets in exchange for their click. Offer types: Demo. First, what’s an offer type?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Zoominfo

JUNE 14, 2022

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “When you create a lookalike audience off of your remarketed audience, you go down a rabbit hole of bad leads. The more targeted your audience is, the less money you’ll waste.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Metadata

JANUARY 22, 2024

You can also check out Suzanne’s DEMAND session here.) “But But Metadata, AI-generated copy sucks” Most of the time, yes. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. New targeting strategies.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

The Point

APRIL 16, 2019

B2B clicks can be very expensive, but – depending on your product category and the cost of your solution – a high cost per click can actually be a bargain compared to the potential revenue that a new customer generates. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Directive Agency

APRIL 21, 2023

CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. In that case, your conversion rates will be a lot lower than a market-leading vendor with a PLG motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Metadata

NOVEMBER 15, 2018

We used this marketing strategy in two ways in order to target the network attending the game. As all marketers know, the target audience isn’t the only area you should focus your attention on when launching a campaign. Due to the volume of targeted ads and competitive advertising nature of these events, we lost 55% of our bids.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

JULY 28, 2016

Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. I bet the answer comes pretty quickly.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. I bet the answer comes pretty quickly.

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Metadata

SEPTEMBER 20, 2023

If you haven’t read our benchmark report, here’s the average CPO across LinkedIn and Facebook: CPO on LinkedIn (Left) vs. Facebook (Right) Pre-April 2022 My initial thought was, Why’s this shocking? Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. Maybe demand generation isn’t broken. The reason?

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

LEADership

JUNE 17, 2014

Is our B2B marketing and lead generation strategy forward-thinking and adaptive to change? Read 5 Ways to Ignite B2B Demand Generation and Achieve Customer Delight. Does our lead generation program offer us a 360° view? What’s left of our marketing and lead generation budget?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Metadata

OCTOBER 4, 2023

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. We have our own data that we use to find the right people at the right accounts. Retarget that web traffic How we retarget visitors is critical.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In fact in the long run it costs a lot more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Leadspace

DECEMBER 20, 2016

In today’s crazy demand gen world, the line between sales and marketing has become increasingly blurred. Too often, marketing and sales teams try to cut straight to the product demo. Who Is Your Target Customer? In order to generate more qualified leads, you’ll need to create a clear customer profile.

Top of Funnel 70

Top of Funnel Work Management Marketing Management Marketing Funnels 70

The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Exceptions to this rule occur when your offer is a demo or free trial, situations in which an extra dose of credibility helps sell the offer. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Metadata

JULY 13, 2021

We honestly believe that most demand gen teams will see a major impact by using Metadata. Based on our work with these customers, we recommend that you give every experiment at least 2x the spend of your target cost-per-Lead. Even if the cost-per-Lead is a little higher. Don’t believe me?

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

The Point

NOVEMBER 23, 2021

That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. webinars vs. ebooks), product category, and target market. Am I taken to a form?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Have you found that to be the case too?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Content Standard

OCTOBER 2, 2014

Collect your brain capital in a room and brainstorm possible metrics, which may include: Demand generation, specifically of marketing-qualified leads. Lead nurturing, or how content converts leads along a purchase path. Content’s contribution to cost per lead. Request a platform demo.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40