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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. You and a couple of friends have an idea for a product that fits a clear gap in the market.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

You’ve moved prospects through the sales funnel and they’re finally ready to buy, sign a contract or maybe book a demo. You’ve moved prospects through the sales funnel and they’re finally ready to buy, sign a contract or maybe book a demo. Here are the key differences between the two: UA goals only count one conversion per session.

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Black Friday Marketing Ideas

Optinmonster

Feel free to jump to the section that most interests you, or read through them all to see what inspires you. Are you looking for creative Black Friday marketing ideas to grow your business? Black Friday is arguably the most important day of the year for many entrepreneurs. Beyond Black Friday: Small Business Saturday, Cyber Monday, and More.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

You should start off with CPC. This means that your ad would be shown to people that are more likely to click through to your website and fill a form there. However, if you are running your right column ads, then always go for CPC, not CPM. Question 1. What should be the bidding strategy for running Facebook ads? Question 2.

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Interview with Jonas Olausson: Growing a Profitable Native Ad Agency

Outbrain

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. He has managed the creation of 100+ native ad campaigns and has delivered 100K+ leads to his clients for the last few years. Why did you decide to focus on it solely? Of course, advertisers can always rely on account managers provided by Outbrain or other platforms.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. In pay-per-click marketing , keywords matter more.

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How to Do SEO in 2020 [Full Guide]

flux.la

Read my pro guide on how I increased my website traffic to 250k/mo ). So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. On how does your web site appears on the first page of search engines is where the magic of SEO comes in.