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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Incorporate relevant long-tail keywords into your strategy.

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. The problem with this marketing method is that you can never be sure whether the user has seen your ad. However, you will need to learn its ins and outs to keep costs down while using the PPC model.

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

The main media channels and features to consider are: Google Search Google Shopping Google RLSA Google mobile Bing Search Bing mobile Bing Shopping Yahoo! Paid search management software helps marketers choose bid strategies based on important business goals. Enhanced cost per click (ECPC). Bid Strategy.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Including Image Ads In Your Marketing Mix by PPC Hero. Noting that “The standard approach to conversion reporting traditionally focused on a customer’s last click on your ad.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. Let’s get started!

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. You should still target long-tail keywords whenever possible.