Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). for display ads.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Click that button, and you'll be redirected to a site where you select what kind of ad you want to create.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions).