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Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

Stats 90

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Average Cost-per-Click (CPC). Want more tips?

CPC 39

How to Design a Killer Facebook Advertising Campaign

Hubspot

You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). Research targeting options before running the ad. Connect with HubSpot

CPM 13

10 Almost Instant Responses to Your Google Instant Questions

Hubspot

Because Google is now predicting what people are searching for and displaying the results before the user even hits enter, more and more website are going to be targeting predicted keywords. If you can write something compelling, grab searchers' attentions, and stop their search process, you will get a better click-through rate. Connect with HubSpot

Google AdWords Makes Pay-Per-Call Even Easier

Hubspot

In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." Also, you will be charged the normal cost-per-click (CPC) whether the phone number is clicked or the title of the ad in general is clicked. Connect with HubSpot

PPC 1
22.55 μs: 577.0 ns, 13.96 μs, 153.0 ns 96.40 ms: 223.6 μs, 3.033 ms, 92.57 ms