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What Are YouTube Tags & Why Are They Important?

Hubspot

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited. Low cost: With a $.38 38 CPC , no platform rivals Twitter in terms of ROI. High click-through rates (CTR) : With a CTR of.88%

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

George’s Linkedin profile will make you a Hubspot expert. He posts mostly on Youtube paid ads and relevant business strategies. Bred’s KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR, and click volume. Why should you follow him?

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Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

You’d probably share videos on Vimeo and YouTube. Source: HubSpot. Our optimization tactics allow us to increase engagement and click-through rate (CTR) while reducing your cost per click (CPC) – delivering you the lowest CPC possible. Interviews. Case studies and success stories.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. Stickier" ads, as the CTR of remarketing ads stays high even as you might expect ad fatigue to set in.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Theses tools also show you the popularity and average cost of each keyword. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC).

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. Let me show you how: Cost-Per-Click vs. Clickthrough Rate on Google Display Network.