Can Facebook Ads Influence Integration Adoption? Here’s What We Found.
Hubspot
MAY 23, 2019
We recognized this at HubSpot and began experimenting with paid ads to see if this could be a valuable distribution channel to our customers. At the end of Q4, the Platform Marketing team decided to use some leftover budget to try a channel we hadn’t yet proven viable for integration adoption — paid ads. Experiment Results.
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