Hinge Marketing

MARCH 8, 2018

We recently released the 2018 High Growth Study: Accounting and Financial Services Edition , and it confirms what we had been hearing from our clients: a perfect storm of market conditions is hammering the industry and making it difficult to grow. Download the 2018 High Growth Study Accounting and Financial Services Executive Summary.

CPA 48

CPA Cost per Acquisition Peer-to-peer Lead Ranking 48

Marketing Insider Group

JUNE 13, 2023

Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Use CPL with other metrics and models, such as cost per mille, cost per click, and cost per action.

Cost per Lead 230

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 230

Hinge Marketing

AUGUST 3, 2015

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. This has led to the emergence of new, technology-driven competitors – and it means new skills are required to utilize technology effectively.

CPA 48

CPA Cost per Acquisition Allocation Planning 48

QuanticMind

AUGUST 23, 2018

Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? And the power of mobile is only increasing, with new studies showing mobile ads perform better at the bottom of the funnel than desktop. Create more effective ad campaigns while spending less time and money.

CPA 40

CPA Cost per Acquisition PPC Paid Search Agency 40

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

PureB2B

MAY 17, 2017

Much of the focus these days is on lead quality as marketers take cost-per-acquisition into consideration. Another study revealed that 61% of B2B marketers find it extremely difficult to generate high-quality leads. The post Why Quality Leads are Expensive appeared first on PureB2B.

Cost per Acquisition 79

Cost per Acquisition Cost per Lead Sales Qualified Leads CPL 79

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. In this post, we’ll break down the complexities of CPA optimization and show you six effective methods to lower your cost per acquisition.

Cost per Acquisition 52

Cost per Acquisition Acquisitions Cost CPA 52

Choozle

AUGUST 20, 2019

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Jump to: Defining cost-per-acquisition.

Cost per Acquisition 40

Cost per Acquisition Cost Per Thousand CPA Cost Per Click 40

PureB2B

MAY 17, 2017

Much of the focus these days is on lead quality as marketers take cost-per-acquisition into consideration. Another study revealed that 61% of B2B marketers find it extremely difficult to generate high-quality leads. The post Why Quality Leads are Expensive appeared first on DemandScience.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Sales Qualified Leads CPL 62

Hinge Marketing

NOVEMBER 12, 2015

Is it any wonder, then, that many CPA firms struggle to grow? These insights are based on a series of studies that investigated the real-world practices of hundreds of professional service firm owners, acquirers, valuation experts and service buyers, as well as our professional work with accounting firms across the United States.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Hinge Marketing

MAY 12, 2014

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We recruited a group of 30 firms to participate in our study, drawing many of the participants from AAM’s diverse membership. How We Did It. What We Found.

CPA 48

CPA Cost per Acquisition Marketing Budget Research 48

LiveRamp

APRIL 18, 2019

Driving Effective and Efficient Engagement. Notably, HomeServe achieved a highly efficient cost per acquisition at just over one quarter per customer ($0.27). The post Case Study: Driving Performance on Facebook with LiveRamp’s Data Store appeared first on LiveRamp.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Porch Group Media

MAY 17, 2022

The inability to effectively measure ROI is often a common theme for marketers. In a study by Allocadia , most marketing professionals (84%) are under pressure to prove ROI. Unfortunately, many struggle with the means to effectively measure this KPI.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Liveintent

DECEMBER 21, 2021

According to a recent study produced in partnership with LiveIntent and Advertiser Perceptions, 92 percent of advertisers will lean on their adtech and martech partners for education and assistance on making changes to tech and identity partners. can help you devise a plan for testing and implementation ahead of cookie deprecation.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

ClickZ

JULY 22, 2019

Good data is the lifeblood of effective marketing. Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. Track conversion metrics to DOOH ads through foot traffic and sales life studies. Return on ad spend: Revenue generated by the ad divided by the cost of the ad.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. With Care by Volvo , customers can decide to rent a Volvo without long term contracts — taxes, insurance, and maintenance costs are all included. Volvo Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Unbounce

SEPTEMBER 16, 2021

To create an effective PPC campaign, you need to decide what your ultimate goal is. Marketers need to master a suite of different skills to be effective, but they all boil down to understanding how to manage user expectations. In July 2021, a study found that 49.71 Is it brand awareness? Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Oktopost

JANUARY 12, 2021

They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Key Takeaway: Account Based Marketing is an effective strategy to engage key accounts and increase ROI, with three main types of strategies (1:Many, 1:Few, and 1:1) tailored for different needs. Email Outreach: Email outreach is another effective channel for ABM campaigns. Let’s explore 1:many ABM strategies next.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Anyword

JULY 12, 2021

As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it. Anyword’s AI copywriting platform takes a bit of input about your product and industry and turns it into nuanced, effective Facebook ads. Easier said than done.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Hubspot

MAY 5, 2021

Understanding how people flow through your conversion funnel is essential to being an effective marketer or salesperson because it helps you engage leads, answer questions about your business, and address concerns. Look at the pages where people drop off (aka leave) and where they convert (take your intended action). Drop-Off Rate.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Done properly, search engine marketing (a.k.a. Dynamic Landing Pages by PPC Hero. 6 Optimization Tips to Get Ready for the New Year by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. Problem: Long Sales Cycles Are Reducing Effectiveness. Before talking to you, a prospect will explore your brand visibility, content, case studies, and more to judge your brand reputation. Not getting high-quality referrals.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Hubspot

APRIL 13, 2021

Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel. Initially launched in the 1990s, webinar caché once relied heavily on live events.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Directive Agency

MARCH 26, 2019

Learn every factor involved in effective B2B marketing. Get our latest case study for free! Organic traffic cost. Advertising KPIs or Pay-Per-Click KPIs. There are three that we care about most in this realm: Cost-per-acquisition. Cost-Per-Acquisition. Organic traffic cost.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Directive Agency

FEBRUARY 28, 2022

It’s easy to focus on new logos coming into your company, but retaining and growing your current customers is more cost effective. Generally, it can cost 5x as much to acquire a new customer versus retaining an existing one. Often neglected, customer marketing can actually have a tremendous impact on your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Cost per Acquisition 52

FunnelEnvy

FEBRUARY 5, 2024

With an optimized on-page experience, your pay-per-click conversions should improve, too. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

MARCH 9, 2021

pricing page, case studies). Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Nurture Programs : These are arguably one of the most effective tools in the arsenal of demand generation managers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Lead Agency

DECEMBER 6, 2021

It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. Video and Live Chat Growing in Prominence.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Liveintent

AUGUST 9, 2022

You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase. Overall, however, there are several key strategies to keep in mind when building brand awareness and creating the most effective campaigns possible. So, where do you go from there?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

The Customer

JULY 13, 2021

Editor’s Note: This is one of very few CX data points that touches on core human effects of good, and in this case, bad CX. What are your organization’s emotional-effect KPIs? An Empirical Study on WeChat Users. TECHNOLOGY. Digital Transformation Through the Customer Lens. DATA & PRIVACY. The Landscape Gets Rockier.

Privacy 52

Privacy CPA Cost per Acquisition Loyalty 52

Directive Agency

APRIL 15, 2022

Despite being labeled as a highly involved and focused process, there are some real benefits which can very effectively improve your website’s visibility and therefore increase the likelihood of increased sales, leads, clients, etc. Given this end goal, many situations arise where the actions of one impact the other. Benefits of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Bannerflow

JUNE 28, 2019

Display advertising metrics measure how often your ad is seen, how effective is it at catching the eye, and whether your ad brings in revenue for your business. This could include actions such as clicking, liking, or more complex actions such as filling in a form in a banner. Tip: Measure conversion rates.

Display 75

Display Advertising Agencies Advertisements Advertising 75

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The view-through shows the effect the banner ad had; also called an assisted conversion.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100