The ROI Guy
MARCH 28, 2018
You’ve launched your interactive ROI / TCO Tool to your sales team. Here are three successive steps you can take to measure and prove your program’s success: Step #1: Validating Awareness First, you have to measure if you’ve successfully gotten the word out about the Tool, and your getting the sign-ups you anticipated. Win rates 2.
Customer Experience Matrix
JUNE 11, 2015
It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them. When Highspot was founded in 2012, it focused on better content discovery for sales people.
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Customer Experience Matrix
JUNE 14, 2013
Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.
markempa
DECEMBER 19, 2016
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.
Customer Experience Matrix
NOVEMBER 4, 2010
When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis.
Customer Experience Matrix
AUGUST 14, 2014
This correlates to some degree with market presence. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. It’s primarily a sales tool, with other features such as social selling and apparently without any predictive modeling.
B2B Marketing Analytics
AUGUST 2, 2020
These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.
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