markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

B2B Marketing Analytics

AUGUST 2, 2020

There are numerous frameworks to track marketing’s impact but the 2 metrics that are my go-to when it comes to demonstrating the impact of marketing on pipeline and revenue are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing. Modern marketing analytics tools make it easy to deploy these frameworks.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Convince & Convert

OCTOBER 22, 2013

Sometimes a client will know from past campaigns or other marketing initiatives how ‘valuable’ certain results (such as links) may be, sometimes this is something we help them evaluate over time. We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152