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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Let’s chat about long-tail keywords. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. Each stage of the buyer’s journey correlates with different search intents. Don’t ignore long-tail keywords (longer, more specific phrases).

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Increases in web traffic can directly correlate to increases in revenue. Today, there are a number of tools out there that make running tests on your website simple and most email marketing software have testing capabilities as well.

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Moz

So it's software, it can break. It probably is totally dependent on which kind of software you use. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update. They were all ranking for nice, long tail terms.

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Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

And then he just got all of the software developers, I mean, the world is full of software developers with things like AWS, Azure, and Google Cloud and all these open source frameworks. I mean, it’s a bonanza of things that are available for software. And what are their preferences? And what are their channels?”

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. The competition for your chosen keywords is too high.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. See my 2017 post on “ Why Your Review-Encouragement Software Is a Meat Grinder ”. Blake Denman: Home Services. HVAC company? Joy Hawkins: Legal Services.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?