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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Our recommendations: Focus on cleaning your data, eliminating silos, and ensuring a holistic view of customer data. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Take a balanced approach to data maturity aligned with your strategic goals.

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How to craft an effective AI use policy for marketing

Sprout Social

Please review our full disclaimer before reading any further. To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. What are AI ethics?

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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results.

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What’s behind the MarTechBot curtain?

Martech

It dramatically changed our 2023 plans and priorities. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. We discovered that training a bot comes with all sorts of new guardrails.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

“Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. If our representative makes a valuable call then they gain several pieces of business intelligence about the company and the contact.