Remove vendor custom-implementation
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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.” Bridging this gap is crucial to using AI effectively.

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How to craft an effective AI use policy for marketing

Sprout Social

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Comments like these just scratch the surface of ethical concerns across industries, but the top issues for marketers include: job security, privacy, bias and discrimination, misinformation and disinformation, and intellectual property/copyright issues, which we’ll dive into detail in the next section.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. First things first: vet your vendors.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. Rules could quickly take shape and different governments can implement varying oversight. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. We have many options for our responder phone call as we can choose an outside Vendor to make the calls for us, or utilize an “In House” group to handle it.

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Why CMOs must cross the technical divide

Martech

Technology accounts for ~25% of the marketing budget and significantly contributes to customer acquisition costs (CAC). There is a direct relationship between spending and CAC and, ultimately customer lifetime value (CLTV). Regardless of product category, if a vendor is not working with a large dataset, they aren’t leveraging AI.