Brandpoint
FEBRUARY 13, 2023
Technology, even something as cool as ChatGPT, is not a magical marketing panacea. I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. The big issues are copyright and IP infringement. I see everything we do in marketing being enhanced by AI technology.
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process.
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Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
Online Marketing Institute
JANUARY 25, 2010
Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010.
Marketing Insider Group
JULY 15, 2010
To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team. All rights reserved.
Marketing Insider Group
AUGUST 17, 2010
To increase the speed at which you respond to market changes, companies need to invest in technology and expand the use of market insights, competitive intelligence, marketing automation and social monitoring. And ultimately, this will translate into your marketing team making a greater contribution to sales.
Industrial Marketing Today
APRIL 28, 2010
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