Copyright Information Paper Web 2.0 
Marketing Insider Group
SEPTEMBER 15, 2010
Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. I closely follow people on Twitter who are active in sharing information relevant to my job. The reason is context.
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. This white paper aims to change that perception of them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers: Without a question, this continues to be the most effective content to build your in-house list. This white paper aims to change that perception of them.
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. This white paper aims to change that perception of them. All Rights Reserved.
Marketing Insider Group
JULY 13, 2010
While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
Industrial Marketing Today
JUNE 29, 2010
In the later stages, supplier Web sites and catalogs are the most important information sources. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
MAY 26, 2010
I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. Get Engineers Can Sell white paper now.
Expert insights. Personalized for you.
100 
Let's personalize your content