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How the Flywheel Killed HubSpot's Funnel

Hubspot

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. So no disrespect to Brian, but “retire the funnel”? It’s been my trusted sidekick for years. Yeah right. Friction kills flywheels.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Facebook was opened up to the public in 2006. Social media is big with marketers, but a struggle for sales. 19% of salespeople say they’re struggling to incorporate social media in their sales process. 19% of salespeople say they’re struggling to incorporate social media in their sales process.

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101
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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. cable provider DVR and streaming services, Netflix, Facebook, and Google).

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.

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Turn Your Blog into a Lead Generating Machine

PureB2B

You might even be charged with copyright infringement! In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. A slide-in call to action (CTA) is a nifty tool you can use for blog readers who’ve managed to scroll all the way to the bottom of your post.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.