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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meet with regulatory bodies early in AI development to ensure alignment and build trust.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels. Ownable IP: Per the latest guidance from the U.S.

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Top 5 XR and AI marketing trends in 2023

Martech

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. Copyright issues aside, there are lots of cool tools to help us create 3D content.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

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Navigating the Grey Zone: Is AI-Generated Content Considered Plagiarism?

ClearVoice

Defining Plagiarism in the Context of AI Historically, plagiarism is the deliberate act of using someone else’s work without providing the appropriate credit. A plagiarist passes off someone else’s words as original work. It’s a grey area because AI programs do not deliberately ‘copy’ human work.

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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

To help you answer two of the most important questions content marketing teams are asking right now: Where should we try out generative AI tools when it comes to content marketing? How we’ve created oversight around generative AI in content marketing Trust has been a core value around here since the company was founded in 1999.