Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

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Marketing AI Enterprise Management Paid Search Agency Work Management 131

FunnelEnvy

JANUARY 22, 2024

Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization. Avoid passive verb tense.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Below is a general overview of how people and businesses use AI voice cloning. What is AI Voice Cloning?

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Marketing AI Ethics Copyright Startups 117

Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. AI systems can generate unfair outcomes , leading to the perpetuation of bias and discrimination. It goes without saying, transparency is key.

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

Valasys

AUGUST 9, 2023

Robert Bateman, a data protection specialist, emphasized the significance of transparency in contractual agreements involving user data. He warned against broad provisions that grant service providers substantial latitude in utilizing user-generated data for various objectives.

Privacy 52

Privacy Privacy Policies Copyright Ethics 52

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). The same goes for generative AI. One of our favorite use cases for generative AI in content marketing?

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-generated ideas can also make your nurture campaigns more successful.

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Marketing AI Lead Ranking Paid Search Agency Marketing Management 129

Buzz Marketing for Technology

JULY 24, 2008

We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs. Copyright © 2008 Rensselaer Polytechnic Institute. We use powerful scientific and mathematical techniques to explore the modeling of the Web from network- and information-centric views.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

ClearVoice

JULY 28, 2023

” This is where AI confidently generates a response that isn’t true, which can lead to false news reports, inaccurate data references, or fabricated stories and facts that it presents as accurate. Not catching copyright infringements AI raises all kinds of ethical issues.

Marketing AI 95

Marketing AI Planning Ethics Work Management 95

Sword and the Script | B2B

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

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Marketing AI Paid Content Work Management Marketing Management 127

sagefrog

OCTOBER 25, 2023

It’s excellent for both brand awareness and lead generation. These ads played a crucial role in driving a surge in digital traffic and generating a 132% increase in new contacts, including key titles. Google Display Network: Google’s vast network of websites and apps allows for extensive reach.

Display 52

Display Paid Search Agency Ads B2B 52

ClearVoice

SEPTEMBER 25, 2023

We could say ‘yes’ as we had already laid out a method for providing expert, human editing to AI-generated content so it passes the ‘written by human’ sniff test because our expert writers and editors refined it. Many AI tools can generate anything from suggested keywords to blog topics in seconds.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59