Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results. So any marketing process that impedes a rapid response should be scrutinized.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 24, 2010

The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

DECEMBER 7, 2010

Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

It means having real conversations with them. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. It means listening to what will make our customers lives better. It means opening up to real criticism and actually listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

Conversions increase. Marketing spend is much more efficient. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

SEPTEMBER 9, 2010

Engage in a conversation with them. Maybe there’s a better solution…perhaps try putting yourself in the shoes of the customer. They want a product that exemplifies a need. Give them what they want. Ask them specific questions, enlighten them.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

OCTOBER 14, 2010

The second is paid search or PPC advertising. This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. We then create ads to display when those keywords are searched and landing pages for when someone clicks on our ads. We Optimize The Program Over Time.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

DECEMBER 9, 2010

I hope this post helps, even just one person, to wade in to the conversation, to connect and even to share. I have come to the conclusion that it is a matter of survival and I welcome more folks to come to that conclusion too.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

Put “share this” and “follow us” links on all emails and web pages. Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. My advice is to start small.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. So marketing sends more. Conversion plummets. So marketing tightens the quality standards and sends fewer but higher quality leads. We discussed the great lead quality vs. lead quantity debate.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

This is where the conversation with sales and the relationship with your vendor partners pay off. Lead management and nurturing are certainly important to ensure there is proper conversion down the funnel. Ask your current customers. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 tags: most popular Web 2.0 tags: most popular Web 2.0 applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 15, 2008

The Main Factor Necessary to Convert Visitors to Customers by Marketing Pilgrim In another enlightening post from Marketing Pilgrim, Internet marketer and online entrepreneur Greg Howlett reports that the average conversion rate for an online retailer is 2.5%—then UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

This additionally allows sales to feel as they are “part of the planning” in the campaign and will focus more energy on these appointments and subsequent conversions to sales. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? What tools are available for cost-effectively monitoring brand conversations across social media sites?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

They turn commenting on various blogs into a form of microblogging, but "unlike Twitter, commenting has a threaded context (the post that started the conversation) and no limits on length. Tags: Web 2.0 It includes the discourse elements of Twitter but goes further." Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

AUGUST 25, 2008

Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

SEPTEMBER 4, 2008

Increase e-commerce conversions by a third or more? How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? How can you generate lots of high-quality links in just half an hour per day?

Social Media 20

Social Media Optimization Linkbait Media 20

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Messaging and lead management are definitely important details to hammer out in the conversations as you work toward building a relationship with sales based on mutual respect and trust and driving towards a common goal of more sales. I do think some work could be done to bring sales and marketing objectives closer together.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies. In the end, I think Frank got it just right. No one will “win” and no one will “own” social media in the same way that no one owns the customer.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Directive Agency

JULY 26, 2016

Realistically, there’s no reasonable way an SEO agency can guarantee anything – not a ranking spot, not a specific traffic volume increase, and certainly not a concrete number of conversions or leads from a campaign. Things like leads, conversions and sales should be tracked to prove the value of the work. Can they promise improvement?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76