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Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. .&#

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This impression was not based on scientific surveys but on the conversations I had directly with some wonderful and interesting people. This was more of an undercurrent and is based on a few presentations and also a conversation I had with the wonderful Valeria Maltoni , aka The Conversation Agent. Click here to cancel reply.

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8 Essential Social Media Resources

Marketing Insider Group

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

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9 Essential Social Media Resources

Marketing Insider Group

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Not monitoring – While you cannot control the conversations out in the socialsphere, you can monitor and respond when appropriate.

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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. It was also interesting to watch the conversation on Twitter both during and after the event.