Marketing Insider Group

JULY 15, 2010

According to Focus’ Craig Rosenberg: “The focus of the webcast was to give the attendees access to advice from expert practitioners, that is, people that are not just talking about what to do in lead generation but actually doing that every day. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Marketing Insider Group

DECEMBER 7, 2010

Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

It means having real conversations with them. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. It means listening to what will make our customers lives better. It means opening up to real criticism and actually listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Conversions increase. Marketing spend is much more efficient. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

Engage in a conversation with them. Maybe there’s a better solution…perhaps try putting yourself in the shoes of the customer. They want a product that exemplifies a need. Give them what they want. Ask them specific questions, enlighten them.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

DECEMBER 9, 2010

I hope this post helps, even just one person, to wade in to the conversation, to connect and even to share. I have come to the conclusion that it is a matter of survival and I welcome more folks to come to that conclusion too.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 14, 2010

The second is paid search or PPC advertising. This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. We then create ads to display when those keywords are searched and landing pages for when someone clicks on our ads. We Optimize The Program Over Time.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 12, 2010

This is where the conversation with sales and the relationship with your vendor partners pay off. The focus of the post was on Lead Generation ROI and the tremendous waste that often occurs in spending campaign dollars inefficiently in this area. One important factor to consider here: what does sales call a lead and what do they want?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 7, 2010

Put “share this” and “follow us” links on all emails and web pages. Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. My advice is to start small.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

This additionally allows sales to feel as they are “part of the planning” in the campaign and will focus more energy on these appointments and subsequent conversions to sales. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

By inviting your employees to engage in regular and meaningful conversation, you establish trust, build credibility, and show that you are interested in keeping them happy, engaged, and productive. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I do think some work could be done to bring sales and marketing objectives closer together. What is a salespage? Who should manage it? — It just does.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies. In the end, I think Frank got it just right. No one will “win” and no one will “own” social media in the same way that no one owns the customer.

Social Media 100

Social Media Demand Generation Agencies Media PR 100