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Five Ways B2B Marketers Can Get the Most from Facebook

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Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

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PowerViews with Koka Sexton: How to Leverage Social Media

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Leveraging social media is a familiar tactic for individuals. Then go on Facebook and let your friends and family know. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. What is Social Selling?

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A 3 Step Process to Make Social Media Produce Sales

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Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. This is how to generate customer inquiries using social media.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

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LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned.

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PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

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Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Below are some salient takeouts from our conversation, which can be viewed in its entirety here.

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