Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Martech

OCTOBER 30, 2023

Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. Send frequency should be based on gauging how frequently your audience interacts with your emails. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Vision6

AUGUST 23, 2021

In fact, it has the potential to increase customer engagement, conversions, and retention. By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With these 22 new fields, you can: monitor how your emails are performing by device, client, operating system, and browser optimize engagement with deeper metrics such as bounce types, clicks by links, total clicks and opens, conversions, unsubscribes, complaints, and click event lag easily visualize, analyze, and share reports.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. The best part?

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr. Register now!

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 116

Budget Programs Long Tail Marketing Ad Frequency Click Rate 116

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This will make it a promising trend for all email marketing professionals.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JULY 20, 2021

According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Asking a question.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

SEPTEMBER 30, 2022

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Look at the ROI.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Martech

MARCH 30, 2022

Using the wrong conversion calculation. When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. But even if opens were accurate every time, the open rate is still not necessarily the right metric.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. There are six segmentation possibilities to get maximum conversions during the Holidays. Revamp your email automation workflows with relevant content. Segment the lists with advanced parameters. So, target them separately.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. Combining this with web conversion (coming later!) Web traffic and conversions.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

DECEMBER 20, 2023

You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign?

Rules 87

Rules Template Display Tagging 87