NetLine

DECEMBER 18, 2023

Split-testing is an integral component of any sales and marketing campaign, but it’s especially beneficial for teams leveraging intent data to enhance conversions. You can retarget based on first-party data that you already have (like their email address and name) as well as third-party data (like retargeting pixels).

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself. One was organic growth.

B2B Marketing 75

B2B Marketing B2B Paid Search Agency Co-Registration 75

Optinmonster

MARCH 13, 2024

Some OptinMonster customers report improving their conversion rate by as much as 600%. OptinMonster offers powerful triggers and targeting features to help you personalize your popups for higher conversions. The campaign improved his website conversions by 225%. The key differentiator is visual storytelling.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

SalesIntel

MAY 7, 2024

This chart shows the observations from Semrush’s survey on content quality improvements: Here’s how AI-assisted content contributes to your content marketing strategy: Content Creation: AI tools can generate content by analyzing data and patterns and automatically creating articles, blog posts, or social media updates.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing Strategy 97

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. Nicoline is an online marketing expert with a vast love for marketing that matters.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Martech Advisor

JANUARY 9, 2020

Retail brands are now witnessing an urgent need to relook at their customer experience (CX) strategies and tactics, as technology continues to disrupt B2C customer journeys, making them more dynamic and complex than ever. In this feature, we share our top five retail customer experience strategies for 2020. Table of Contents.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Heinz Marketing

DECEMBER 6, 2021

And I went to one or two workshops where it was talked about, and like you, it was aspirational to me. Earlier today we were doing a webinar with a company, we were talking about just something as tactical as following up with leads from an event. And what I was trying to figure out was what do they do differently? Matt: Yeah.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Opinions 60

Hubspot

JANUARY 28, 2015

Forwards indicate resonance via email, and inbound links serve as additional validation across the web. 3) Lead Generation Metrics. Lead generation metrics like form submissions, email /blog subscriptions, and conversion rates speak directly to the value consumers place in your content.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Marketing Insider Group

SEPTEMBER 5, 2023

This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every piece of content you produce is not only seen, but also genuinely valued by your audience.

Research 242

Research Content Marketing Work Management B2B Thought Leadership 242

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. Increase sales = boost in conversions) Your goals should be S.M.A.R.T Revenue, expansion, awareness, etc.)

Social Media 69

Social Media Practices Marketing AI Media 69

Brandpoint

JUNE 19, 2023

The industry’s landscape has been significantly impacted by the pandemic, leading to a profound shift from conventional marketing approaches to an intensified emphasis on digital strategies. By staying up to date on industry developments, manufacturing marketers can proactively adapt their strategies to remain competitive.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Hubspot

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. We’ll talk more about how to build an event marketing strategy below. These events typically offer the most dynamic agendas, filled with speakers, workshops, and networking opportunities.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business. Exit Detection.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

SalesIntel

APRIL 30, 2021

Top Whitepaper of the Month: Don’t Know How to Start Conversing with Prospects? Top eBook of the Month: Dear Email, You Bounced Again. Most B2B companies today have some level of an account-based marketing (ABM) strategy. Then what differentiates successful ABM campaigns from the rest? Register for the Workshop.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 52

Pam Didner

JULY 15, 2022

Do you need to differentiate your value proposition from the competition more sharply? So, record the conversation and create a draft for them to review. Then, share those pointers with SMEs in a workshop setting. Here’s how to do that: Paint the big picture. Make sure SMEs understand the strategic objectives.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Golden Spiral

FEBRUARY 12, 2019

But only where trends support their strategy and make sense as part of communicating their story. That “staying up to date with changes” is “integral” to everything from audience demand to conversions. Be more strategy-focused than tactic-focused and you’ll prevail every time. 360 View is successful at producing webinars.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

markempa

AUGUST 16, 2016

I am doing consulting and so working with companies on growth strategies to help them get more out of their existing lead generation budgets. And how do they further the conversation? And also being able not to send through a blast cannon of your marketing automation or email system, the same message to everybody.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

LeadSquared

SEPTEMBER 16, 2013

The “B2B Email Marketing Best Practices for Lead Generation” webinar was a huge success thanks to the active participation and cooperation of the attendees. For the benefit of those who missed the webinar, this post has covered the most asked questions in the webinar. This data holds true for B2C as well.

FAQ 52

FAQ Webinar Metrics Email Marketing Practices 52

LeadSquared

SEPTEMBER 16, 2013

The “B2B Email Marketing Best Practices for Lead Generation ” webinar was a huge success thanks to the active participation and cooperation of the attendees. For the benefit of those who missed the webinar, this post has covered the most asked questions in the webinar. What is email marketing?

FAQ 52

FAQ Webinar Metrics Email Marketing Practices 52

Circle Studio

JULY 3, 2019

Identifying and narrowing down your firm’s areas of expertise is one of the most important steps to differentiating yourself in the market, and cornerstone content can be a powerful tool in helping establish that. It is not a substitute for content marketing but a specific strategy within it. How does cornerstone content work?

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Marketing Insider Group

SEPTEMBER 9, 2015

While a lot has changed in terms small business owners’ need for social media education, the fundamental strategy of providing solutions for their customers’ needs has stayed true. This strategy is apparent in the content OPEN Forum provides too. However, this strategy often leads to non-credible pieces of branded material.

Top of Funnel 100

Top of Funnel Work Management Content Marketing Marketing Management 100

ConvertKit

APRIL 2, 2021

As he grew his email list, he picked up coaching and speaking gigs which extended his financial runway. Then, in 2018, he launched his webinar, The Fulfilling Path to Financial Independence , and resold the replay after the live event. He couldn’t segment his email list on Mailchimp. Spoiler: it landed well. Image via RadReads.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Ambal's Amusings

AUGUST 27, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Digital Marketer

MARCH 4, 2021

To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. “B2B Digital Marketing, at the core, is human-to-human conversations. It needs to be part of a strategy. And all of the doors lead you to conversations that you love.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. These two options actually increased Neil’s email collection by 38% and 42.2% respectively, and ultimately lead to higher conversions. Also, Neil encouraged the audience to quiz our visitors.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40