NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Build conversations based on target lists. Steps to Strengthen HubSpot Integration.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

ANNUITAS

MARCH 21, 2023

conversations to date. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). B2B Lead Generation Sources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? Yes/No popups can help you improve your site conversion. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. It’s a great way to improve your lead generation and grow your email list.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Litmus

JANUARY 13, 2022

And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy. Watch the webinar recording below, and read on for answers to your top questions. Personalization and automation. Got more questions?

Webinar Metrics 73

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 73

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 230

ROI Webinar Metrics Privacy Content 230

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Social Media 97

Social Media Webinar Metrics Social Marketing Marketing & Strategy 97

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Varicent

OCTOBER 26, 2018

Webinar: Sales Pipeline Inspection November 9, 2018 at 2:00pm ET / 11:00 am PT Learn how to identify common process issues and red flags in your CRM data to create coaching moments with your team. Use common process issues and red flags in CRM data to create coaching moments with your team.

Webinar Metrics 60

Webinar Metrics Conversion Rate CRM Act-On 60

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. Steps to Strengthen HubSpot Integration Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Build conversations based on target lists.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. How does that compare to your popup or ebook conversion rate?

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions?

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. This personal touch can make a significant difference in conversion rates, turning a passive viewer into an active user or buyer.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. This is much more expensive, but results in higher conversion rates.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams can look at a prospect’s lead score and determine whether they’re ready for a sales conversation or need to be nurtured. Tyson is a small business owner.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Act-On

APRIL 29, 2024

Take the journey a step further with our webinar on managing leads from pipeline to conversion. And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way. Follow these important tips to get set up for migration success.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Nothing stalls sales conversations like a barrage of questions from a clued-up prospect that your sales reps can’t answer. They can see what is being read and shared and what is driving sales conversions.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Include at least one question-and-answer session in your next webinar.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Include at least one question-and-answer session in your next webinar.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SalesGrape

NOVEMBER 19, 2023

Understanding this preference enables pharma marketers to focus on digital strategies when targeting physicians as part of their lead generation efforts. Sharing expert knowledge and insights through blog posts, whitepapers, or webinars positions pharmaceutical companies as industry leaders.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building alongside your lead generation campaigns.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Set S.M.A.R.T Eventually, you end up saving time and effort.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. Just like building a house, a solid Intelligent Inbound® strategy starts by building the proper foundation.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline. CRM is a must and as we have seen by the arguments above, so is direct mail.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline. CRM is a must and as we have seen by the arguments above, so is direct mail.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline. CRM is a must and as we have seen by the arguments above, so is direct mail.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline. CRM is a must and as we have seen by the arguments above, so is direct mail.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40