Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. In 90 days, we increased our paid lead volume by over 270%, while simultaneously decreasing cost per lead (CPL) by 82%, and increasing lead-to-MQL conversion rate to over 60%. Three ways to lower your CPL on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Improving your conversion rate is a moving target. Common KPIs in B2B lead generation include conversion rates, click-through rates, and the cost per lead. Where to start? It depends on your business, of course.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

JULY 7, 2017

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. Session Type: Keynote.

Top of Funnel 76

Top of Funnel Hubspot Marketing Funnels Linkedin 76

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

SnapApp

JULY 12, 2016

Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Website CTAs/pop-ups.

Conversion Rate 48

Conversion Rate Promotion Advertising Channels Optimization 48

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Use LinkedIn for promotions targeted to your industry. Just kidding. Every organization will be different.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. High click-through rates (CTR) : With a CTR of.88% 88% , Instagram beats both Facebook and LinkedIn. Professional audience: If your products are for teens, LinkedIn may not be the platform for you.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

B2B Digital Marketer

APRIL 11, 2024

Mustafa and the host delve into strategies for improving customer interaction and engagement, from first contact through website inquiries to enhancing lead conversion rates. (07:25 07:25 – 09:24) The conversation shifts to the pivotal role of an optimized tech stack in bolstering B2B sales operations.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. Graphic: HubSpot. Check out ? Target Audience.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Directive Agency

JULY 31, 2023

Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Pro Tip: Go Interactive. 4) Optimized format for conversion, engagement, and screen sizes. Pro Tip: 10 Interactive Content Placement Ideas You Can’t Go Wrong With. #2 7 LinkedIn Sales Navigator.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Atomic Reach

NOVEMBER 5, 2018

When it comes to feedback, rather than listening to individuals, we prefer to analyze in bulk (NPS scores, page visits, number of referrals, time spent on website, downloads, rankings, conversion rates - all sorts of “mass” data). There are multiple situations when a conversation seems to be forgotten. Think about it.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). HubSpot ). Conversion rates typically range from one to three%, with 2.4% But the top 10% of companies are seeing 3-5x higher conversion rates than average. The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Long live B2B marketing innovation!

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. According to HubSpot , personalized emails have a 6% higher open rate and a 74% higher click-through rate compared to generic messages.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

The ABM Agency

MAY 26, 2023

By focusing on a smaller number of targeted accounts, your marketing efforts will yield higher conversion rates and increased sales. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

FunnelEnvy

OCTOBER 31, 2022

Sales velocity is defined by HubSpot as the measurement of how quickly a deal moves through a pipeline and turns into actual revenue. Here are a few tips for finding higher-value prospects: Use account-based marketing (or ABM). Addressing a deal size issue is solely a matter of prospecting.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Featured Video: 23 Actionable Landing Page Design Principles That’ll Boost Conversions. Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher. Marketing Grader from HubSpot can tell you. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

DealSignal

FEBRUARY 18, 2024

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to a LinkedIn study , 25% of buyers change job roles every year, and 85% of salespeople have lost or delayed deals because a key stakeholder changed jobs.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

AUGUST 21, 2023

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. Research by HubSpot indicates that 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL , or sales opportunities. Overcoming Challenges in Automated List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

BOP Design

DECEMBER 17, 2019

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. Look back on the entire year as a whole to get a high-level look of the sources that are driving conversions (leads) to your company. Read more: Simple Tips to Promote Your B2B Content.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Outgrow

JUNE 26, 2022

What tips and techniques should you follow to run a successful attraction marketing campaign? So, if you’re looking to increase your conversion rates , provide a clear, compelling value proposition with sufficient information. . This way of authentic lead generation boosts the overall conversion rates. .

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Featured Video: 23 Actionable Landing Page Design Principles That’ll Boost Conversions. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

SEPTEMBER 6, 2023

Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. The reason? Probably ignore it.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Vidyard

MAY 2, 2018

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. HubSpot provides an excellent guide on how to conduct research for creating accurate buyer personas. Motivations/goals: What drives them professionally? Phone calls? Social media?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52