Conversion Rate Gartner Intent Data Intent Signal 
Only B2B
JUNE 30, 2023
However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. By leveraging intent data , businesses can identify the specific topics or keywords that indicate buyer intent, enabling them to deliver targeted content and solutions.
Only B2B
FEBRUARY 6, 2024
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.
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Adobe Experience Cloud Blog
JUNE 9, 2017
Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?
Albacross
JANUARY 19, 2022
Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. But is that all?
Valasys
APRIL 3, 2023
It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.
Martech
MARCH 6, 2024
Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. So what’s the key takeaway here?
Binary Demand
FEBRUARY 23, 2024
In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.
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