LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. The highest CTR doesn’t always translate into the lowest CPC, so you’ll have to look at your own budget.
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