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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

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5 Takeaways from the 2024 AEC High Growth Study

Hinge Marketing

In the study, we grouped the participating firms into three categories: High Growth (see definition in the section below), No Growth (those that experienced zero or negative growth), and Average Growth (the balance of the sample). High Growth firms enjoyed an average profit of 18%—twice the level of the No Growth contingent.

Studies 131
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5 Key Insights from the 2024 High Growth Study, Consulting Services Edition

Hinge Marketing

Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. This was the largest industry sample in the study (see figure below). You don’t have to look hard to understand why.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. Provide feedback on your needs.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. You can include your customers’ comments and feedback in your marketing outreach posts on social media handles.

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7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. more likely to buy from a brand they follow on social media. We’ve never had more ways to promote a product.

PR 104
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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. The engineering firm then rolled out vertical-specific marketing plans, channels, and content.