DiscoverOrg

MAY 21, 2014

The basic requirement to set up the SPF records is to have your website administrator log into your website host and authenticate the different IP addresses that are used to send out emails on your behalf. These two things are critical to your deliverability, so stay on top of them.

Deliverability 136

Deliverability Email Marketing Marketing & Strategy Marketing Strategy 136

DiscoverOrg

APRIL 17, 2019

They’re going to review websites like G2 Crowd and TrustRadius to identify the key players. Intent Data , in this scenario, would answer questions like: As I continue to research, how does my content consumption increases and decreases in certain areas? The same is true for your B2B buyers.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Website visits. Demand Gen Report, 2016). The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Website visits. Demand Gen Report, 2016). The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

JANUARY 23, 2019

Both DiscoverOrg and Terminus have partnerships with Bombora : Bombora identifies companies who are actively researching topics related to your product around the web (beyond your website). The next step is: Of those accounts, how do we identify which are actually engaging in our content? We’re running LinkedIn sponsor content.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

MAY 8, 2018

Occasionally this kind of information may be available publicly, on a company website or press release, for example – but only after the fact. Content subject or topics. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Earnings reports.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

FEBRUARY 5, 2016

There are plenty of different avenues to find information on companies and contacts – the basics include LinkedIn, corporate websites, news publications, and the wider web – but if you’re looking to run a fairly sophisticated ABS program, a more advanced sales intelligence tool will pay dividends. Then click Save Search.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

MAY 30, 2018

Develop specific, relevant messaging and content for prospects. So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270